A simple, yet thorough 9-page worksheet for small business owners to get a better sense of their brand identity.
From a copywriting and creative perspective, this worksheet needed to do a few things at once: easily guide the reader from high-level thinking to granular details, be understandable at a glance and seamless to follow, and lastly (but not least!) show off the VistaPrint brand with a bit of playful whimsy, transforming a potentially dull experience into one of delight.
