Hot Tip! Check out the 2026 campaign first for the most recent assets.
Every year, we interview designers from the 99designs by Vista community and VistaPrint marketing experts to uncover the new and exciting trends in design and marketing. The goal? Provide clear, valuable industry insights for designers and businesses alike as they look to the new year and ask, “What’s next?”
It’s a massive campaign that’s also a heap of fun. From initial surveys and research to writing and publishing the articles and videos, to PR outreach and social distribution, not to mention naming the trends themselves (maybe my favourite part hehe).
YOUTUBE
Check out the two flagship explainer videos, which capture the essence of each trend in a short, punchy voice-over style.
Graphic design trends
The secret to making your business stand out? Cool, custom graphics. Whether you’re refreshing your marketing or building your online presence, our global community of design experts have picked their top graphic design trends for 2025. Get inspired and attract attention with graphics that grab attention – all year long.
Packaging trends
Want to excite customers and spotlight your brand – one package at a time? From Clever Cutouts to Sunset Gradients and Curated Frames, our global community of design experts have predicted the packaging design trends for 2025. Get inspired, find your favourite style and create packaging that’s unmistakably yours.
Want to see some more trend videos for the 2025 campaign? Check out the colour trends, business card trends, marketing trends, and logo trends.
Two examples of our social outreach for 2025. Our focus was on short, dynamic teasers that drove viewers to the blog and landing page.
INFOGRAPHICS
The infographic is the ultimate test for condensing copy: It needs to be short, concise and tight, BUT still effortlessly communicate the excitement and insight at the core of each trend. Challenge always accepted!
Psst! Hit the button(s) below to download the full image for a closer look 😉
If you’re digging this campaign, you can also check out our 2026 and 2023 assets.