Running a small business is a lot of things: fun, rewarding, stressful, confusing, empowering and sometimes… just really hard. But you’re not alone! In our new Real Talk video series, we’re asking 5 small businesses to get real with us about what it takes to make it all work (without losing their minds 🫠).
The Real Talk campaign was built around 6 long-form videos highlighting the different challenges of running a small business.
From a writing perspective, there were two distinct parts to make this campaign. First, researching the businesses and crafting questions that tap into their stories and hard-earned knowledge; second, pulling those narratives together to create six clear themes, hooks and actionable insights.
YOUTUBE
What makes a good small business idea? (and how do you know?)
What we wish we knew before starting our business…
When did you know your business was going to work?
Curious to see all 6 videos? Love to hear it! Check out the full playlist.
For social distribution, we condensed and teased the content into bite-sized clips that highlighted each of our business owners’ unique insights and journeys.
If you’re loving the video content, there’s more where that came from! Check out my favourite videos I scripted while working at VistaPrint.