Every year, we interview designers from the 99designs by Vista community and VistaPrint marketing experts to uncover the new and exciting trends in design and marketing. And in 2026, it’s clear that connection, personality and imperfection are standing out in a market flooded with over-stylised sameness. People are craving something they can trust: designs that feel personal and approachable.
VistaPrint’s Design and Marketing Trends! A huge campaign with a hundred moving parts, from initial surveys and research to writing and publishing the articles and videos, to PR outreach and social distribution.
The goal? Provide clear, valuable industry insights for designers and businesses alike as they look to the new year and ask, “What’s next in design and marketing?”
Have a scroll and explore some of the assets I created and managed for this campaign.
LANDING PAGE
This is the home base for all the content, featuring 8 in-depth articles and videos covering each design/marketing category, organised and streamlined for easy scanning without skimping on the wow factor.
YOUTUBE
Think of these as cut-down, super-stylised versions of the articles. This year, we experimented with three formats: no VO and on-screen text only, host-led content, and an interview-style video featuring small businesses discussing and reacting to our trend predictions.
Graphic design trends (No VO):
The graphic design trends for 2026 reflect a craving for what’s real, honest or even flawed. From Neon Noir to Candid Camera Roll, find out how these ten graphic design trends are reshaping the industry.
Business card trends (VO-style with host):
The business card trends of 2026 are bigger, bolder and more personal than ever. From Fine Line Finishes to Motif Repeat, discover the top eight business card trends turning heads!
Ambassador interview style (packaging trends focus):
If you’re a small business owner looking for some packaging design inspiration, curious about the future of packaging design or looking for some fresh small business packaging ideas, you’re in the right place! Join us as small business owners Meghan McColley and Kassandra-Ashley Rodriguez ask the big brand questions, diving into everything from packaging trends and design to their top tricks and insights in this fun Q&A catch-up.
For social distribution, we created everything from super-short informative clips to cheeky reels aligned with current social trends.
INFOGRAPHICS
The trend infographics are primarily for PR outreach and partnerships. They bring together vibrant visual design with tight, scannable copy, highlighting the key info you’d need to understand the trends at a glance.
Psst! Hit the button(s) below to download the image for a closer look 😉
Hungry for more trends? No worries! Check out the assets for the 2025 and 2023 campaigns next.