At VistaPrint, we see firsthand how insightful, data-backed marketing can help small businesses go from just keeping up to authentically connecting.
We partnered with Wix to survey 1,000 small business owners and 1,000 consumers across the US to understand how they’re navigating the ups and downs of the last 12 months, what marketing strategies are working and why, and what they’re planning for the year ahead.
For this 2025 campaign, we created an in-depth (47 pages!) narrative report and landing page exploring the state of small-business marketing, with outreach and social distribution featuring interviews with real small-business owners.
THE REPORT
This thing is worth a look, trust me! Brainstormed, drafted, written, edited and re-edited by yours truly, this project brought together every type of copywriting in the book. Micro copy? check! Working within UX and design best practices? Check! Narrative journalism and data analysis? Check! Consice, CTA-driven insights and thought leadership? CHECK!
Now, check it out below (sorry 😅).
LANDING PAGE
A custom LP created by the Wix team, featuring highlights from the report brought to life with dynamic visuals and micro copy.
YOUTUBE
As part of our social outreach, we combined our report data with interviews with small business owners to create a collection of playful (and practical!) native content. After all, who can speak more authentically to the marketing wins and challenges of small businesses than the owners and entrepreneurs themselves?
How to promote your business locally
Want to learn how to promote your business and level up your local marketing using data-backed insights from real consumers? Here’s how to attract more customers and grow.
Know your audience
Learn about the different types of target audience, how age-based marketing strategies work plus tips to make sure you’re building authentic connections with all your customers.
If you’re loving this narrative interview-style content, check out the Real Talk video series, which features more interviews that we transformed into branded, narrative stories with actionable insights for small businesses.